Kooday Search Engine – Why Not Own The Keywords!

In the beginning there was a word, and that word was keyword.

To begin your journey to finding winning keywords'>keywords, lets explore the the thinking process that goes into selecting, refining and creating a final list of keywords'>keywords for your company based on the industry, business, services offered, target audiences and the competition faced.

As the CEO of a company you would obviously want to excite any user or a company who is seeking products or services you offer on a search engine like Google to find your website easily.

Eg. You are a property developer in Dubai, so you would want anyone typing in that phrase in the search box to reach your website.

Adding location in the keyword is very important. In the above example since the company is based in Dubai, it’s highly probable it will attract the users who want to find a property developers in close vicinity. So property developer in dubai is primarily a KEYWORD.

It’s the KEYWORD that will drive potential customers to your website or blog that will translate into traffic, and eventually sales.

As the CEO your plans do include going global, but having the location in the keyword ensures targeted traffic from the city of your business, and that’s a good start. Any SEO expert will tell you that targeting common terms like property developers without location would be very difficult to achieve as the website will have to compete with thousands worldwide for that keyword.

The individual keywords should also form part of your domain name. Having your primary keyword in your domain name is one of the key factors in achieving high rankings for a particular keyword phrase.

For those who are cringing about now, thinking they already have a domain and it does not include the keyword, don’t worry, there are ways of getting around, one of them being, you can setup sub domains.

Simply put search engines rank sites higher which contain the keyword the user is searching for in their domain name. There are various other factors like optimizing each page around a keyword, building quality links and fresh content that will influence search engine rankings, but that’s another story.

Since Dubai is located in UAE it also makes sense for you to target users who are searching for property developers in uae, so you now have another important keyword.

So you can see how you started with one keyword, and additional keywords phrases got created in the process of reading this article.

You should also target mis-spelt words like proprty developers in dubai which means that even when a user mis-spells by mistake you ensure your website comes up. This is becoming soon out of date with Google suggest and their new browser Chrome that suggests possible keywords based on each letter you type.

This is just the beginning into a wonderful journey of finding the right powerful keywords that will generate business for you, where you start with one keyword, and eventually create hundreds of powerful keywords that become traffic funnels to your website.

Having hundreds of focused keywords around your business would mean… you do the maths.

Analyze your Services/ Products

Now how would someone searching for residential properties in dubai find the website? You got it, by searching for residential properties in dubai or buy home in dubai. In this way you can list out all the services offered and create compelling keywords that the user would type to reach your website. The above list could have been created based on products you offered as well.

As you can see, by adding the services in the keywords you have created focused keywords based on services that you can actually offer. There is no point in targeting keywords just for the additional traffic and then having no value for the user on the link. The search engines dislike that and many websites that capture keywords, but have no content are soon being banned from the listings.

Don’t think that you have to focus ONLY on your products or services. What are the other USP’s you have (Unique Selling Proposition), something you offer and no one else can? What are your customers looking for when they come online?

Give them the information they’re looking for and you’ll be pulling in targeted traffic from keyword areas that you may never have considered before.

And, most times, those keyword areas are much less competitive than trying to target your individual goods and services. That doesn’t mean that you should not target your service/products – only that you need to look at other avenues from which to pull traffic as well.

Analyze your Target Audience (TG)

The next step for you is to create new keywords focused around the users you expect to visit the website and use the services you offer. Always ask yourself questions like why will the target segment come to your site, what do they expect when they reach the website, and do you have the content/services required to satisfy their needs and questions.

Each target segment may belong to different age groups, different vocations, different mindsets, and different requirements.

Additional tips for choosing keywords:

1. Use powerful two word or three word phrases
2. Use distant related keywords
3. Use mis-spelt keywords
4. Go regional, think global
5. Use longest variations of your words
6. Use industry specific short forms or less popular terms for the same word

Analyze your Competition

While analyzing the competition for the purpose of finding new keywords that could drive traffic to your website, keep in mind that competition in life is rather unnecessary and a futile attempt “one” makes to feel better that the “other”.

You need someone to lose, to feel you have won! Have you ever considered why? Somewhere within there is someone who feels rather small, and to feel bigger, it needs to become better at something, and to become better at something, someone needs to be smaller than you. So we compete in the workplace, in our homes, with friends, in love and in life. If that seems lame, it is, look within and you find that someone small inside you trying to make itself feel bigger, by making someone else look smaller.

Now let’s see check the competition:

1. Study the keywords your competition has used and are ranking well, and why?

2. Check to see if you have those keywords in your list of winning keywords. If the competition has used a keyword and you have not, analyze why you did not come up with the keyword. Is your competition using services of a seo expert, keyword analysis tools and insights that you are unaware off?

3. Study the top 5 to 10 sites for each of your keywords (what seo strategies have they used, is the keyword placed in the meta tags and body content, is their title and description inviting you to click the link)

4. Check your optimized pages, are they missing something – then ask why is the competition ranking higher than you? Have they done something different? What page optimization strategies have they used? Have they used link building strategies?

There will always be keywords you would have missed out, so why not steal a few from the competition. It’s the easiest thing to do. Right click to view the source for the page and check for the keyword tag on that page.

From the keywords list created so far:

1. How many users are actually searching for your keywords?

2. What is the search trend and search volume for your keyword over the past 4 years across top search engines?

3. What competition are you up against for your keywords?

How important do you think it is to know the above metrics? How will the above data assist in planning a seo strategy for your website? How will the above data affect your rankings?

If you are still reading further, you have obviously understood the importance on knowing the metrics of success. So here goes…

Each keyword you target becomes a funnel of traffic to your website, each keyword will have its own competition, and each keyword targeted is potential business.

Till so far you have managed to create a list of keywords that are focused around your business, products/services, target audiences, and the competition.

The key to successful search engine optimization begins with a simple keyword phrase. Everything depends on that keyword phrase. You’ll be including those keyword phrases in your META tags, your title and other important tags, as well as in the body content of the page itself.

So the KEY to SUCCESS… is in the KEYWORDS you select!

Tools for finding Keywords

Google Insights:

Google’s recently launched Google Insights offers search marketers and online businessman a chance to look at the vast amount of user search volumes in Google universe over the past 4 years. With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames for a keyword, and even compare it against other keywords.

Wordtracker:
Wordtracker is a Web-based service for anyone who is serious about identifying the right keywords. Be sure to check out WordTracker’s KEI, Keyword Effectiveness Index, which is an index factor built into WordTracker that compares the 24-hour results (the *potential* for traffic) with the number of competing Web pages to help identify which keywords are most effective. The higher the KEI factor, the more effective the phrase will be, based on the phrase being both popular but having low competition.

Thesaurus:
Use a thesaurus to discover keywords and phrases you’ve never considered.

Yahoo! Search Marketing (Overture):

Offers a Search Term Suggestion Tool, which is available through the advertisers’ area. Simply enter your keyword phrase, and you’ll learn how many people actually searched for that term during the previous month. This tool won’t tell you how many people are searching for your keyword phrase at other engines, but give you an idea of how popular the keyword phrase is.

You may have heard of keyword Elite Software. If you are considering of purchasing keyword Elite software then you need to read this reliable and genuine keyword Elite review. I went to the trouble and expense of downloading keyword Elite so that you don’t have to. Make sure you read this Keyword Elite software review before you waste your money on Keyword Elite software.

This Keyword Elite review starts with a bit of background about Keyword Elite software. Keyword Elite software, as with numerous internet marketing products, has come onto the market with much fanfare. Unfortunately people new to internet marketing believe too easily and the fanfare and quickly pull out their credit card without spending the time necessary to read reviews of these internet marketing, like this Keyword Elite software review.

It was for this reason that I went to the expense to try Keyword Elite for myself. I had to first register Keyword Elite after purchase through an email address. However, having read the Keyword Elite literature I discovered that I could actually install Keyword Elite on two pcs (just in case one stops working for some reason or another).

I was surprised when I bought Keyword Elite software that there were in fact five software programs located in Keyword Elite. These keyword software programs relate to using Keyword Elite for both Adsense and Adwords.

Here’s a short rundown of the pros and cons of the Keyword Elite software programs included in the Keyword Elite download package.

Keyword Elite Pro 1 – it has an extremely user friendly interface.

Keyword Elite Pro 2 – the first program found in Keyword Elite quickly analyses Pay per click listings including Adwords. You can also use Keyword Elite for Adwords by quickly analysing how many competitors there are in Google, Overture and Miva promoting the chosen keyword.

Keyword Elite Pro 3 – you can easily use Keyword Elite software to create a large list of up to 10,000 keywords. However, I would recommend you limit your keyword list initially to 100-500 keywords only as Keyword Elite software will become quite slow if it is searching for too many keywords.

Keyword Elite Pro 4 – use Keyword Elite for Adsense. You can.

actually create Keyword Elite Adsense pages for your websites. With Keyword Elite software you can search for the most lucrative Adsense keywords and then use Keyword Elite to create Adsense pages specifically monetized for the highest paying Adsense keywords.

Keyword Elite software Pro 5 – Keyword Elite allows you to analyse the seo otpmization of specific high ranking websites. This is an extremely useful tool for people seeking top 10 google rankings and high natural (free) search engine rankings.

Keyword Elite software Pro 6 – Keyword Elite allows you to legally spy on your Adwords competition. You can set up Keyword Elite software to “legally” spy on Adwords competitors up to 3 times daily for

given keywords. The secret is the longer their ads are running for for those keywords the more profitable their campaign must be.

Keyword Elite Pro 7 – Keyword Elite comes with extensive support, manuals and forums support, manuals and also Keyword Elite video instructions.

Keyword Elite Pro 8 – Keyword Elite comes with a risk free 60 day money back guarantee. This means you can purchase Keyword Elite and if for any reason you don’t like it simply request a refund and you will receive a refund, no questions asked.

Keyword Elite software Pro 9 – Keyword Elite updates are freely given after your purchase of Keyword Elite. Brad Callen makes every effort to constantly update his Keyword Elite software on a regular basis, taking in all the valuable feedback of Keyword Elite users. As I say, these Keyword Elite version updates are free and Keyword Elite users will always be notified of new versions of Keyword Elite available for immediate and free download whenever they start the Keyword Elite program.

Keyword Elite Pro 10 – Your Keyword Elite purchase may be tax deductible.

Keyword Elite software Con 1 – Save your energy and don’t use the keyword lists already included in the Keyword Elite program. You will build a much better keyword list yourself.

Yes, free keyword tools are available online, however, if you are wanting to create an online income through either Adwords, Adsense or bum marketing then I highly recommend you download Keyword Elite and put it to instant use.

As I have already stated, your Keyword Elite download not only comes with a money back guarantee but you may be able to tax deduct it at the end of the financial year.

Following my purchase of Keyword Elite I have used it extensively in my internet businesses and it is a key component in my internet businesses. I hope you have found this review of Brad Callen’s Keyword Elite helpful.

However, a word of warning. I recommend that you DON’T download Keyword Elite without first checking out the free Keyword Elite program package recommended below where you will receive free of charge an exclusive Keyword Elite download package valued at $2610.00 to help you on your fast way to internet marketing profits. You won’t find a better Keyword Elite deal anywhere else online.

Trying to compete in the arena of internet marketing without a good keyword research tool (not to mention a free keyword tool) is like going to slay the dragon with your everyday kitchen steak knife. Your tool is too small and you are about to get yourself hurt. Big time. Think about it like this….the army with the most guns will usually win the war. With a free keyword tool you have a single gun, and a small one at that. But what a solid paid keywords'>keywords research tool will give you is an arsenal of firepower that can be wielded so many ways that most campaigns become virtually indefensible by the competition. It’s the difference between guns and bows and arrows. There is just no way to win if you are using inferior weapons.

A good keywords research tool will provide you intelligence on the competition that the free tools will never deliver. How much content has your competitor published? Where is the strongest competition on the internet for your campaign? What exactly has your competitor published and how are going to beat them? Try answering all those questions with the free tool Google provides you. You will not stand a chance and neither will your campaigns. You should have tool that gives you all this information with the click of a single button in half the amount of time it would take to track it down manually, even if you already know how to do that which is doubtful. I don’t know about you, but I need as much time as I can get. I heard they weren’t making any more of it.

Owning a good keyword research tool is being serious about internet marketing. If you are just playing and dipping your toe in the water to check the temperature, OK. But you will never make any money that way, at least no more than a dinner and movie might cost you. But if you are looking to make a living, you will never compete with the marketers who are already experiencing success in their niches. They have already learned their lesson. Free ain’t really free. There is a price to pay for being cheap and skimping on your keyword research. That price is losing profitable spots on the front page of Google by the people who own a $100 tool and are beating your pants offs at will. Information is king and his sword is a good keywords research tool.

keywords research tools come in many forms and you can pull your hair out trying to figure out which one is for you. At some point in your search you will have to trust someone and decide to buy one. Until you do, you are no more tan a hobbyist. However, I doubt that is why you are reading this article and if you are still reading at this point, maybe you already know it is time to get serious or get to finding you a new hobby.

Using a keyword density tool is obviously important for you to know how many times your keyword is showing inside the body of your text. Usually you want that to be around 1% and can be easily found out simply by using the tools available to you for free at article directories. Once you have pasted the body of your article inside the submission form, the system automatically tells you the density, if your article has too many keywords'>keywords.

But the real magic of using a keyword density tool happens when you combine those results with the profit making information you get with a great keyword research tool. Knowing keyword density and the density of the keywords in your competitors content is a one-two punch and you can use that to propel your campaigns to the front page of Google where all the traffic is. If you can monitor your competition, you can demolish them with a steamrolling campaign that will pummel their measly little efforts into he ditches of internet marketing.

Once you have the info about your own content from the keyword density tool you begin to systematically rip apart your competitors by going to your research tool for the coup de gras. Combine that information with how many ArticleBases, Squidoos, Hubpages and other content platforms they might use by seeking them out with your new tool. Also, you can use it for finding your competitors in Pay Per Click and the keywords they are using there.

Your keyword density tool will provide you with the optimal number of times in your copy that keyword appears and make sure you are not spamming the system. While mentioning enough times your keyword, mentioning that keyword too much will turn off the user and thereby the king of search, the mighty Google. Spam is never warranted nor welcome so be sure to use the keywords wisely and keep it at around 1%.

The keyword density tools you find for free online should be enough to keep you straight. Combine this with a great keyword research tool and you will have many opportunities to knock the little guys around and take their lunch money. Well, that’s not cool but we are all here to make money right?

Get serious and do what it takes to be successful.